abbychumz
Elder Lister
GeoPoll’s media measurement survey for the first quarter of 2022 showed Radio Citizen was the most listened to station with a ten percent market share. Another Swahili station – Radio Jambo – took second spot with an 8.6% share of the radio audience in Kenya. Classic 105 came in third with 7.26 percent of the market share between January and March. Radio Maisha emerged fourth ahead of Kiss FM, Milele FM and NRG Radio in that order. Inooro, Kameme and Hot 96 completed the top 10 list in that particular order. GeoPoll also found that NRG Radio (42%), Kiss FM (39.9%), and Hot 96 (37.1%) were the most popular among the youngest age group (15-24). “Radio listeners between 25 and 34 primarily tuned in to Radio Maisha (42.5%), Classic 105 (40%), and Radio Jambo (36.3%). “For the older audiences (35+), vernacular stations Kameme and Inooro were the two most listened to radio stations, followed by Radio Citizen and Radio Jambo,” the survey added.